About SBI Card
SBI Card is one of India's leading credit card issuers. It is the second-largest credit card provider in the country, with over 20 million cards in force as of 2024. SBI Card offers a diverse portfolio of credit cards catering to various customer needs, including super premium, travel, shopping, co-branded, and corporate cards.
With a strong focus on digital innovation and customer experience, SBI Card continuously enhances its services to offer seamless, secure, and value-driven financial solutions. Its commitment to user-centric design, accessibility, and personalization has positioned it as a leader in India's evolving fintech landscape.
My Role & Contribution
User Experience Overhaul: Conducting a thorough analysis of the existing platform to identify usability challenges and areas for improvement.
Pre-Login Enhancements: Simplifying the registration process, optimizing search functionality, and improving the onboarding journey.
Post-Login Redesign: Restructuring the transaction flow in compliance with RBI guidelines, enhancing features like bill payments, credit limit management, and transaction history.
Digital Engagement Features: Introducing an interactive e-Kit to educate users about SBI Card’s offerings and integrating a chatbot for real-time customer support.
Specialised Credit Card Journeys: Designing intuitive, feature-focused flows that cater to various credit card categories, ensuring users can easily access benefits, rewards, and card-specific functionalities.
The work done for this client is protected under a Non-Disclosure Agreement (NDA). The project specific details, design artifacts, and proprietary insights cannot be shared publicly. However, if you would like to learn more about my role and approach to this project, please feel free to reach out for a discussion within permissible limits.
